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you may be a permanent startup. If you have a great
website and spectacular drawings of your dream
facility but no feasibility study, you may be doomed to
startup déjà vu.
After many sports facility projects, I am convinced
that the key is to start your project with a
comprehensive plan and, at least initially, to stay
away from the fun and interesting (What color are
you going to paint your walls? What clever name will
you give your pro shop?), yet unfocused, stuff. Your
first step may be slightly different than others' first
steps, but it is still based on valid research and not
on assumptions. And without trying to be a deliberate
advertisement for a consulting company
by Jim Cline, CAO
A
A
t the USIndoor conference, we have a specific
curriculum for startups. We separate those
new to the business from experienced operators
as a way to provide them with essential conference
sessions. "Startups" should interpret the term as
an invitation to begin their business from a position
to succeed. To graduate from startup to facility
operator, you not only have to start, but to start
in the right place. Too many potential facility
operators get trapped in unimportant busy work
that feels like accomplishment, although nothing is
really happening.
If you have no land, no money, and no business plan,
but you have turf samples all over your office floor,
UP
UP
UP
UP
START UP
