Sign & Digital Graphics

October '14

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102 • October 2014 • S I G N & D I G I T A L G R A P H I C S ELECTRIC SIGNAGE Formetco, which has been around for 45 years, is a full-service supplier to the outdoor advertising industry. It jumped at the chance to build such a large LED sign. "It was a quick deal that we had a few weeks to get constructed," says Jason Gribble, director of marketing for Formetco. "The city was really behind it. Even the mayor herself was really sup- portive and thought what a great idea this was." Inner city youth had the chance to show their work to hundreds of thou- sands of attendees at the festival, "afford- ing them exposure they never had a chance to do. It helped push their careers and maybe even got them to focus more on using their talents," Gribble adds. Attendees were able to post photos to a Twitter account and see their pho- tos rotate up on the screen as well. "It just engaged everybody. We got really excited about the whole thing. This is what people need to be looking at. An LED sign is not just a replacement for static billboards. It is a way to engage the public… a beacon that people want to look at," says Gribble. "We are hoping that over the years we will start seeing other companies putting up large screens and doing unique things with them like this. We think the reason it hasn't gone that way so far is that most people purchasing them need to be edu- cated on the tremendous opportunities. They don't have to be static ads. [These signs have] complete dynamic capability. Aendees were able to post photos to a Twier account and see their photos rotate up on the screen.

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