Sign & Digital Graphics

October '14

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S I G N & D I G I T A L G R A P H I C S • October 2014 • 105 dently controlled. Each light has to work and they'll last 15 years or something like that before they start dying off," Gribble says. "This [sign] will be up there for 15 or 20 years before someone comes to take it down and change it out." The sign took less than a day to install. "It arrived that morning when the commuters were leaving on the train. By the time they got back, the sign was up and running," he says. "That was pretty impressive." The sign itself isn't that heavy, but the structure designed to support it was 24,000 pounds. "We took [Formetco's] advice on who to get to do the structure for the board. It was a heck of an undertaking for a board that huge," says Shanklin. "They gave us guidance on that. Once we got the board up, their techs came up to us and stayed for a few days." They also came for all three days of Artscape to make sure the art billboard was running smoothly. "We had never run video at all until the day of the grand opening because it is against the law in Baltimore to run video," says Shanklin. "So we had per- mission for that day so we got up early and practiced. I was a nervous wreck. The mayor was there, the city council and the heads of companies. We did a video countdown and, luckily, it went off without a hitch." Shanklin Media just started running advertisements on the board in August. It has attracted many national clients who really like the way the board operates and how the company is giving back to the arts community. "My whole goal with this is to pro- mote art and give artists a showcase for free, but also to just show the public that would never usually go to an art gallery or museum just what great artwork there is and the different variations of styles and mediums of art that there is out there," says Shanklin. Formetco has been making signs using LEDs for 10 years. "It has actually become a huge seg- ment of our business. It is over 70 per- cent of our business now. In 10 years it has grown to be a huge portion of our business. That's where everybody is moving to. It makes more sense," says Gribble. This type of sign gives customers more flexibility than they had in the past. They can rotate ads frequently and the costs for such a sign have come down sig- nificantly in the past few years, he adds. "They are running about half of what they were three or four years ago." He likened the industry to that of tele- e sign arrived that morning when the commut- ers were leaving on the train. By the time they got back, the sign was up and running If you have photos that are too high of a resolution to attach, please send them separately to mdixon@nbm.com. Be a Part of the Top Signage Publication in the Industry Showcase your work in Sign & Digital Graphics. Share with us your best sign and graphics projects and we'll get them published in the maga- zine as soon as we can. Don't let that masterful job go underappreciated. Simply go to our website sdgmag.com/ sign-project-submission and fill out the requested information and attach your photos where prompted and we'll take care of everything. We can't wait to see what you have to show us. Sign Projects Submissions:

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