Sign & Digital Graphics

October '14

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ARCHITECTURAL AND ENVIRONMENTAL A Corona, California-based sign and digital graphics company got the gig of a lifetime recently when it was hired to produce the lobby sign for the LA KISS, a new Arena Football League team in Los Angeles that is owned in part by Gene Simmons and Paul Stanley of the legend- ary rock band KISS. Gordy and Denise Wolfe, owners of Majestic Sign Studio, leapt at the chance to work with the team, which found them on the Internet, and they were pleasantly surprised when they saw their sign fea- tured on AMC's new reality show "4th and Loud," which documents Simmons' and Stanley's foray into the world of arena football. Shop takes on tight- deadline lobby project for legendary rock band's football team B y P a u l a a v e n G l a d y c h Paula Aven Gladych is a freelance writer based in Denver, Colo. She can be reached at pgladych@ gmail.com. Majestic makes all kinds of custom signs, including lobby signs, illuminated signs, wide-format digital printing, simple decals, wall murals and vehicle graphics. The company is part of the Signworld organization that represents a network of 280 sign companies across the U.S. and Canada. The concept for the LA KISS logo was developed by Stanley but Majestic fine-tuned the interior illuminated sign and the company's fabricator, Innovative Graphic Solutions, cut out the aluminum letters. "I worked closely with our fabricator to determine what parts should be lit. It has an aluminum back plate that has a matte clear finish applied to it so the lighting from behind is diffused evenly," Denise says. The LA portion of the sign is cut out of aluminum and stands about two inches from the wall and is above the piece that says KISS. The KISS section is reverse Sealed With a The LA KISS is a new Arena Football League team in Los Angeles that is owned in part by Gene Simmons and Paul Stanley of the rock band KISS. The sign is 41 inches tall and 50 inches wide. 26 • October 2014 • S I G n & d I G I T a l G R a P h I c S

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