Sign & Digital Graphics

October '14

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28 • October 2014 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL halo illuminated aluminum lettering, which stands off the wall to shine off the back light, Denise says. The K I S S portion of the sign is covered with a digital graphic that was printed on the company's HP Designjet L26500 Latex printer. It was printed on Orafol vinyl with a matte over-laminate that cuts down on the glare, Gordy says. "It gives it a nice even sheen." The vinyl has a permanent adhesive backing so it is "meant to stick and stay on," he says. The sign is 41 inches tall and 50 inches wide. "Normally, a project like this, from start to finish, takes three to four weeks by the time you finalize the design and get the client's approval and the fabrica- tion piece," she says. "This project was needed in five days. That was the tricky part. They had a tight deadline. They were trying to get it installed before they started filming their reality show '4th and Loud.'" Majestic met with team co-owners Brett Bouchy and Schuyler Hoversten to work out the details. "Image is really important to them. They knew they couldn't do that type of complexity in one day," adds Gordy. "We The concept for the LA KISS logo was developed by Paul Stanley, but Majestic fine-tuned the interior illuminated sign. Innovative Graphic Solutions cut out the aluminum letters for the sign. Majestic Sign Studio puts its expertise in digital printing to use in its own shop. e LA KISS project was needed in five days. at was the tricky part. ey had a tight deadline.

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