Sign & Digital Graphics

October '14

Issue link:

Contents of this Issue


Page 36 of 140

30 • October 2014 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL "We did a digital print wall graphic so they would have something right away for the time the sign was being made. That was when they were bringing in their coaching staff and having meetings in the office and hiring marketers to sell season tickets. We wanted them to walk in and have an immediate impression of what the business was going to look like." Majestic has been open for two years. The husband and wife team were look- ing for a business that would be creative. Gordy previously spent more than 20 years in sales and marketing for a global Fortune 500 company, and Denise was in finance and accounting in the phar- maceutical industry. In a way, the sign industry is simi- lar to Gordy's past sales and marketing roles because he has always had to be customer-centric, he says. "That's what we brought here. Our The Majestic Sign Studio lobby.

Articles in this issue

view archives of Sign & Digital Graphics - October '14