Sign & Digital Graphics

October '14

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S I G N & D I G I T A L G R A P H I C S • October 2014 • 37 Everyone is scared to change from the O E M inks that came with their very expensive printer. Horror stories abound about fried printheads, clogged lines, crashed ink trains and voided warranties. First, you should know that the Magnuson-Moss Warranty Improvement Act of 1975 made it illegal for a manufacturer to void warranties due to third-party consumables, unless they can prove that the consumable caused the damage*. And there are a number of reputable third-party ink products on the market, such as those sold by INX Digital. However, you should also be aware that the potential problems with third-party inks are huge, should you buy truly inferior inks. The costs involved could possibly negate all of the savings that they accrue, or even worse, damage your expensive printer. James Schall, president of Toledo, Ohio-based third-party ink dealer Budget Inks understands all of the poten- tial pitfalls and has solutions in place. Some third-party inks (like Budget Inks) are formulated to be 100 percent com- patible with OEM inks. That means that they can be introduced into the print- ing system with no flushing. They can be run concurrently with OEM colors. They use the same color calibration as OEM. Plus the cartridges are chipped to match the OEM cartridges so that there is no chance of drying out the printhead when the ink runs out. According to Schall, in some cases the third party ink is even better than OEM, offering supe- rior self-cleaning properties for extended head life. Obviously the bigger the print volume the bigger the savings, but with savings typically 25 percent to 50 percent over OEM inks, this is something to consider for any shop. These inks are available for most printers and ink types so that everyone can benefit. The Budgets In the world of printing, there are many ways to make a sale. Some clients need only short term products that won't get close scrutiny and only care about low price. Others want short-term prod- ucts that look great with a tight budget. And some want only the best for long- term outdoor use under close scrutiny. All of these are possible in one shop, but probably not just with one printer. The high-end work will benefit from expen- sive, top-end equipment and supplies, but the low-budget work can be easily accomplished using some of the ideas from this article and some research with local dealers. SDG The Mutoh 1204plus can print directly onto pre-grommeted banner material, a real cost savings for low-volume shops. * Magnuson-Moss Warranty Improvement Act: United States Code Annotated Title 15 Commerce and Trade; Chapter 50 Consumer Product Warranties; Code § 2302 - Rules governing contents of warranties. Charge for waste. 1 You can't reuse the material. Charge for what you can't use. Include the extras. 2 Don't give away hemming, h-stakes grommets and adhesive backings. Know your costs. 3 Are you charging enough to get your profit margin where it should be? Invoice right away. 4 The job is produced and shipped. Don't let the invoice wait in a pile for days or weeks. Get paid. Follow up on A/R's. 5 Timing is key. Don't wait 60 days to remind a customer they are net 30. Serve the customer. 6 WWW.CYRIOUS.COM 800-552-1418 407-573-1100 (U.S.) Encourage repeat business - send thank you notes, order reminders and follow up on their orders. GET ALL OF THESE DONE WITH 6 WAYS TO CASHFLOW IMPROVE

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