Sign & Digital Graphics

October '14

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E veryone has heard the phrase knowl- edge is power, and it's certainly true. Within the wrap world, I have always altered this phrase to knowledge is time and money. The better I understand how a film is made, its install characteristics, durability and removability, the more options I have in terms of choosing the right film for the job and installing the film as efficiently as possible. Deeper knowledge about graphic films can translate into saved time and money B y J u s t i n P a t e Justin Pate is a renowned graphics instructor/installer with more than 18 years of experience. He teaches workshops throughout the world, and, most notably, heads the Avery Dennison workshop and certification program in North America. is year, Justin launched e Wrap Institute (, a stream- ing video plaorm with more than 30 hours of wraps education footage. For more infor- mation, visit The following is a breakdown of the properties of various film types and my take on how to approach a variety of dif- ferent types of films and types of installs to help make time and money out of knowledge. Before we begin I should say that although I have been exposed to a great deal of information regarding self- adhesive products and film applications, I am not an expert. My perspective and approach are offered through the eyes and experience of a wraps installer/instructor. General Info Films for most installs are broken into two types: cast and calendered. Cast film is generally more flexible than calendered film, and thus is more often used for installs involving complex curves and recessed areas. The reason cast film is more flexible (or has a higher elonga- tion) is due to: F i l m t e c h n o l o g y Graphic Film 101 WRAPS DIGITAL GRAPHICS 52 • October 2014 • s i g n & D i g i t a l g R a P h i c s

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