Sign & Digital Graphics

October '14

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72 • October 2014 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS and continues to carve a path in today's market. The term "rotary engraving" is somewhat of a contradiction. For years it had been called mechanical engraving because the cut is done mechanically using a cutter. However, with the rise of laser engraving, many in the industry have coined the term "rotary engraving" to describe what the process does with a rotating cutter. Rotary engravers have long been an industry staple making their mark for many years producing products such as signage, plaques, trophies, gift- ware and jewelry. While laser models offer many advantages, rotary engraving is still a viable option. In fact, depending on the application, rotary engraving is the top choice for many projects. If you are new to this area and looking to add a rotary engraver to your sign business or have an older rotary model you're thinking of upgrading, here are some points to consider before buying. "Over the years, rotary engravers have become easier to operate and have more flexibility than ever before," says Anthony Harris, signage manager sales at Gravotech Inc., Duluth, Georgia. "Recent innovations like Point & Shoot for text sizing and placement, automatic Z referencing, print registration, auto- matic plate feeders, automated Braille insertion and routing heads—all used in conjunction with simplified software— have taken rotary engravers to new levels of productivity and capability." Adding Depth Harris points out that the rotary engraver has become the tool of choice when working with materials that cannot handled with a laser, such as PVC and other plastics that do not process well on a laser. "You can also achieve depth and a cut that is chiseled and burnished with a rotary engraver," he says. "When depth is required, rotary engraving is the go-to method." "The depth of the cut is definitely a big advantage that rotary engravers provide Roland offers complete EGX-350 (pictured) and EGX-400/600 ADA signage solution kits. (Image courtesy of Roland DGA) Rachel Hammer of Roland DGA says customized ADA signage is a fast-growing trend. (Image courtesy of Roland DGA) (Image courtesy of Gravotech Inc.)

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