Sign & Digital Graphics

October '14

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80 • October 2014 • S I G N & D I G I T A L G R A P H I C S MASTER'S TOUCH should be made separately from budget decisions, at least not in the beginning. After a successful experience selling all the letters, the client asked me if I could do one more project even sooner. Was I able to paint a large mural sign featuring their motto, Mapping The World With Robots, "by this weekend, if we paid you a little extra?" It was refreshing to finally get to work on a normal job that would be quick and would pay well. I soon found myself working on the weekend, nearly alone, in a cavernous industrial office not far from where the San Francisco Giants play. I thought it was funny that I had just recently been painting a sign that would be seen from high in the atmo- sphere, and now I would be painting an image with old-fashioned methods that would advertise techniques done from above, down to the earth. There I was in the echoing space, amid all the futuristic drone stuff and the cutting-edge work stations, when I heard loud bursts of laughter coming from a nebulous place through the walls like it was the funniest game of charades ever, or was it drunken nude Twister? What could possibly be so funny? Some sort of buzzer kept going off and the sound was echoing randomly from somewhere "out there." Then there were booming thumps and yells mixed with hysterical screams and some quite irritating maniacal howling punctuated with high-pitched shrieks, and a great deal more laughter. This went on for hours like it was on a schedule and as my sanity started to erode, there was finally someone to ask, "What the hell was going on and where?" She said it was a start-up business that did zombie defense training. "You know, you can look it up online, people pay to be in a zombie attack and then they bond together and build their team-building skills," she said. I thought, I just can't imagine paying anyone to yell at me like that, and I really hate the zombie craze. I've never been so pleased to be doing old-school sales and craft as I was that day. SDG In this case, the wall was either hollow or blocked by a steel stud. The tougher holes can be drilled through but not if they go just off the corner of a stud. Clippers allow me to side step the problem entirely. I don't need every stud to go all the way into the wall. I sold these custom-cut acrylic letters made by Gemini based on the company file. I ordered them ½" flush with aluminum spacers and a matte painted finish. All of these details com- plimented the high-tech brand. I knew it would look good but the final result surprised me a little with its amazing professional impression. The zombies sounded like they were coming in right over there by that door, behind the drone engineer's space-aged work station. Isn't that a little weird, even for San Francisco?

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