Sign & Digital Graphics

October '14

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S I G N & D I G I T A L G R A P H I C S • October 2014 • 81 Fabric Display Options Versatile graphics allow for creative display creations Don Woodard, president of Denver- based Blue Goose Exhibits, Inc., is a 30-plus year veteran of the exhibition industry. He is also the founder of Blue Goose U—the Exhibitor's Training Center, and the author of Fried Goose Eggs—e Exhibit User's Handbook. Don previously owned a successful sign shop, and is also an accomplished woodcarving artist (www.donwoodard.com). He can be reached via email don@bluegooseinc.net, or visit his web- site at www.bluegooseinc.net. I f you are going to be serious about being involved in the exhibition industry, you will need to be com- fortable creating exhibits that include printed fabric graphics. This trend started a number of years ago, and new applications are being created every year. The most current new trend is backlit fabric graphics. The Original Backlit Display System MAXatrax, located in Upper Marlboro, Maryland, introduced the original backlit exhibit system with its MAXatrax Backlit Displays and has been a part of the industry for many years. Originally, the main process to create large backlit graphics meant using a photographic film process to image onto Duratrans material. Duratrans make beautiful backlit graphics, but the process to create them is relatively expensive and increasingly outdated. Not to mention the fact that finished Duratrans needs to be handled carefully to prevent damage or excessive wear and tear. Today—using dye-sublimation or certain direct- printing processes—you can print onto various fabrics and get beautiful backlit graphics at a lower cost. And the handling of fabric graphics is not nearly so critical as with Duratrans. EXHIBIT & DISPLAY B y D o N W o o D A R D Trade Show Perspectives This commanding 20' x 20' booth features a large central tension fabric tower, which combined with a fabric curved wall to double as a meeting space to converse with prospects and cur- rent clients. The tension fabric tower also functioned as brand messaging, displaying the brand high to be visible across the show floor. (Image courtesy of Orbus Exhibit & Display Group)

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