Northshore Magazine

November 2014

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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Page 135 of 259

Imports ne ally, the tomato seed oil was named First Bite Editor's Choice. "All the oils were nominated for Outstanding Product Line, and we were also nominated for Best Oil." They won their first sofi Award. "The sofi is like the Oscars of the food world," explains Marietta. They are now in pos- session of a silver award for the whole line and a sofi (for the cherry seed oil), which takes center stage in their cozy little farm- house pub. "That winter was insanity," exclaims Marietta. "USA Today, Money, Nightly Busi- ness Report…everybody was there [when] we were nominated as a Top Five Food Trend for 2013." By January, they were selling oils in 165 Whole Foods; at Bed, Bath & Beyond stores in New York, New Jersey, Virginia, and Los Angeles; in HomeGoods locations; and for Williams-Sonoma. "We were in all these stores within three months…. It absolutely exploded." Today, Stöger Oils are sold in retail DeAngelos were asked to share their business plan. At that time, the Stöger family primarily pressed pumpkin seeds, though people would go to them with different types of seeds because they own an expeller press. Waghorne and Johnson suggested the DeAngelos branch out to include other seeds and oils. They also recommended redesigning the label and changing the "awful bottle" to something sleek. They provided connections, they rebranded the line, and they invested in the business. "They basically took us under their wing, and now refer to us as their 'kids,'" says Marietta. "They taught us everything they possibly could and made every con- nection for us that they could." Three months later, they were carrying tomato, cherry, and chili seed oils. In 2013, those oils were recognized at the Winter Fancy Food Show as being among the hottest food trends. Addition- gary anderson ad.pdf 1 8/29/2014 12:44:01 PM

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