Northshore Magazine

November 2014

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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Page 55 of 259

Business ne 54 November 2014 it available for at-home consumption. Each box holds the equivalent of four bottles of wine and will keep the wine perfectly fresh—whether in your fridge or on the counter—for 30 days. "Boxes make so much sense," Rand says. "Bot- tles are very expensive…as a consumer you wind up paying a lot for the packag- ing. Alternative packaging gives consum- ers a way to enjoy higher quality wine for a better value." Imbibers at Shubie's agree—Rand held her first-ever retail tasting of Richer Pour's box wine product at the Marblehead gour- met food and wine shop in June and sold 21 boxes in a two-hour tasting. "Almost everyone who tried it bought it," says Doug Shubie, manager, and he wasn't surprised. "The wines are really good." At $25.99 retail, they are a few dollars more than the other box wines Shubie's carries, but Shubie says they are worth it. "If they were [in a bottle], they'd be great wines, but for box wines, they are off the charts, setting the pace for the rest of the industry to catch up to—they are really that good." That said, the reputation of box wines is going to be Richer Pour's biggest chal- lenge, Shubie says. "Box wines do have that stigma that they are cheap and not that great, but once people taste the product… tasting truly is believing." photograph by mike diskin (left): by ben scott (right) Partners in Wine Brandy Rand and David Gordon have devised an eco- friendly way to serve and store wines.

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