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News@MF - Issue 41 - EN

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02 Welcome to this special EIMA Show edition of news@MF EIMA is a big date in the agricultural calendar and always a great meeting point for all those interested in farm machinery. In Italy, the key issues for agriculture continue to be the sense of uncertainty due to the current economic conditions. In reality, however, the outlook is not as negative as people's state of mind. The national tractor market will show a slight decline in 2014, and access to credit remains a diffi culty. Customers are focusing heavily on controlling operating expenses. Effi ciency, low fuel consumption and easily managed running costs with no surprises are the key deliverables for machinery manufacturers. Massey Ferguson is addressing the challenges in the marketplace in several ways. First, we are offering fi nance campaigns with ad hoc rates tailored to customers' needs. To assist with management of costs, there are a range of MF warranty and maintenance packages which can cover a machine for up to fi ve years. From a product point of view, our machinery line-up offers the best solutions on the market with a wide choice of options that enable customers to select exactly what they need for their operations. Indeed, the MF brand is in a strong position with a superb range of machines for open fi eld work and specialist tasks - offering a perfect balance of technology and reliability at an affordable price. The way agriculture develops to feed the rising world population is a crucial challenge for the New Generation of farmers. We're not just talking about young people but those farmers who are ready to consider, use and exploit the technology and mechanisation available. Farmers will need to build on their competences, embrace diversifi cation and focus on quality products to guarantee good profi tability. The migration from agriculture to other sectors looks to have come to an end and there is no doubt that farming is now seen as an opportunity both for investment and for work. The launch of the MF 4700 Series in 2014 is a major step for the MF brand. These models are the fi rst in the brand-new MF Global Series which will cover the important 60-130hp sector – a strategic segment for the future and key to the growth of the brand worldwide. The tractor market in Italy is set to become even more competitive. Customers will need to focus on a product's features and performance in order that they pay for what is right for them and get the very best out of their machine. It goes without saying that Massey Ferguson and our dealer network will be there to provide full support. Best wishes, Gianluca Gherardi Massey Ferguson National Sales Manager – Italy Inside this issue… Challenges and opportunities ON OUR COVER... (Left) Matteo Bartolini, President of CEJA (European Council of Young Farmers) and Richard Markwell Vice-President and Managing Director, Massey Ferguson, Europe/Africa/Middle East pictured with an MF 8737 tractor at the Vision of the Future event in Beauvais, France. Page 04 Delivering fi rst class back-up for MF machinery Page 05 MF 3600 on duty at Treviso winery Page 06 Brothers expand family business in Bologna area Page 07 Business entrepreneur has passion for farming New dealer on board in Italy Page 08-09 Vision of the Future event channels new ideas Page 10 Long live the family farm If you would like to contribute to news@MF please send all correspondence to: The Editor news@MF Marketing Department AGCO Limited Abbey Park, Stoneleigh, Kenilworth CV8 2TQ England E-mail: mf-news@uk.agcocorp.com Fax: + 44 24 76 85 29 64 Website: www.masseyferguson.com The international magazine of Massey Ferguson, a worldwide brand of AGCO. Published by: AGCO Limited, Abbey Park, Stoneleigh, Kenilworth CV8 2TQ, England @ © AGCO Limited 2014 Gianluca Gherardi.

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