14%
readership
1%
readership
DIESELTECH
MEDIA
KIT
2015
2
35%
readership
Our readers at a glance:
100%
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DIESEL
M A G A Z I N E
TECH
DIESEL
M A G A Z I N E
TECH
79% have spent between
$
3,000 to
$
10,000 in mods.
46% plan to buy a newer truck in the next 3 years.
39% own Dodge, 22% own Chevy, 33% own Ford, 7% own GMC
87% daily drivers • 13% hobby • 79% towing • 63% work
16%
$
125K+ • 23%
$
100-
$
125K • 42%
$
74 to
$
100K • 19%
$
50 to
$
70K
81% plan to add aftermarket within the next year.
Spend
Money
Buy
Trucks
Ownership
Uses
Income
Mods
