November '14

For the Business of Apparel Decorating

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Business Watch November 2014 8 | Printwear N ov e m b e r 20 1 4 BROOMFIELD, Colo.—THE NBM SHOW returns to Philadel- phia for the 2015 show season, following this year's successful event. Next year THE NBM SHOW will visit Philadelphia Aug. 28–30, where attendees will have the chance to see the latest products and innovations for the apparel decorating, visual communications, and awards and engraving industries. "There was a lot of buzz on the floor that sales were strong and the customer service was top notch," says Katie Stocker, senior trade show manager for THE NBM SHOW. "Particularly on the apparel side, there's a lot of room to grow our Philadelphia event, and we're excited about next year's opportunities." The 2015 Philadelphia event will run Friday–Sunday to save costs for attendees and exhibitors alike as well as allow attendees more time on the floor and avoid weekday traffic. THE NBM SHOW wraps up its 2014 schedule in Charlotte, North Carolina, Nov. 6-8. For a free pass, please visit Web Store technology raiSeS $12,000 INDIANAPOLIS—InkSoft and Ink The Cause, an online fundraising store, help raise money through T-shirt sales for the Fraternal Order of Police, which helps families of injured and fallen officers. The cam- paign began when an Indianapolis officer was killed in the line of duty earlier this year. The T-shirts featured the slogan "Indy Strong— Help Stop The Violence," and a total of 1,534 shirts were sold, raising more than $12,000 for the police fund. Lasting three-and-a-half weeks, the campaign relied on Ink The Cause's social media efforts that re- ceived coverage by Fox News, which resulted in more than 1,000 T-shirt sales in the following 72 hours. THE NBM SHOW RETuRNS TO PHiladElPHia iN 2015

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