November '14

For the Business of Apparel Decorating

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20 1 4 N ov e m b e r Printwear | 29 Twitter offers two valuable tools that can address both the mobile friendliness of your tweets as well as increased engagement from your followers. Pick a card … any card … With Twitter cards, you can attach images and videos to provide a multimedia experience to tweets and drive traffic to your website. When links to your content are tweeted by you or other users, the tweet will have a "card" attached that is eye catching and engaging. There are several Twitter card types to choose from when promoting your content: • Summary card: The default card, including a title, description, thumbnail, and Twitter account attribution. • Summary card with a large image: Similar to a summary card but with a prominently featured image. • Photo card: A card with a photo only. • Gallery card: A card highlighting a collection of four photos. • App card: A card to detail a mobile app with direct download. • Player card: A card to provide video, audio, and media. • Product card: A card optimized for product information. Twitter cards are perfect for online brand development. The visually enhanced layout makes your Tweets more noticeable and posted links appear more legitimate, reducing any user reluctance to click through to your content. To get started, visit, and choose the card type you'd like to try first. TaP, TaP, done In September, Twitter rolled out what looks to be a stellar solution for online marketers that understand the three-click strategy: the buy button. "This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun," Twitter stated in the rollout announce- ment. "Users will get access to offers and merchandise they can't get anywhere else and act on these offers right in the Twitter apps for Android and iOS. Sellers will gain a new way to turn the direct relationship they build with their followers into sales." Now that is a high-speed strategy. From the user's mobile device, the entire purchase process is completed in just a few taps of the screen. After tapping the buy button, additional product details and ordering options are returned, and the user is then prompted to en- ter shipping and payment information. Once confirmed, the order is sent to the merchant for delivery. Tap, tap, done. The buy button feature is currently limited to a number of test merchants in an effort to fine tune the system before it is released across the board. That doesn't mean hurry up and wait, however. Now is the time to prepare. Don't let your site visitors leave irritated and empty handed as I did in my T-shirt pursuit. Get those Twitter cards shuffled and dealt, and be ready to add the buy button to gen- erate on-the-spot sales when the rollout is complete. pw THEY SAID IT COULDN'T BE DONE SEE IT with your own EYES 400 SCREENS 8 HOURS 1OPERATOR M&R SALES AND SERVICE, INC. 800-736-6431 · 630-858-6101

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