November '14

For the Business of Apparel Decorating

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range of color and size assortments. Short- and long-sleeve polos in solid and tipped styles are trending at the moment, especially those with wrinkle-resistant features to keep a professional and crisp look all day. Polos that match well with jackets are also an op- tion for a sophisticated look. Restaurant apparel should stand up to tough stains or spills. Think styles with soil- and wrinkle-resistant features and mois- ture-wicking properties to keep staff fresh and at ease during their shift. Stain-release functionality also keeps spills from saturat- ing the fibers of the garment. Styles that best suit this industry include polos with UV protection, especially for those who serve customers outdoors, and twill shirts in long- or short-sleeve styles. Pockets are another convenient feature for storing pens and paper in a safe location. While it's all work and no play for resort staff, island-inspired styles evoke the vaca- tion mood for tourists. Easy-fit styles and draping textured camp shirts are ideal op- tions for wait staff, tour guides, bellhops, bartenders, and retail employees. Look for short-sleeve shirts to complement the warm weather as well as beach-inspired shades, such as cloud blue, khaki, pineapple, parrot red, sand, or palm green. For The Tough Work environmenT One of the major advantages in selecting a supplier with strong partnerships among many brands is that you may come across one with a solid heritage and brand recog- nition for a specific industry use. Similar to shopping for a specific item at a mall with your favorite stores, navigation is easy, and you have the confidence that it has what you need. A brand known for du- rable, sturdy, and functional apparel may be best suited for auto shop personnel, construction workers, or landscapers, giv- en that their line of work primarily focuses on physical activity. When it comes to workwear, you can never be too prepared for messy situations. Fabrics such as heavy cotton twill, sturdy polyester, or duck are standard to tackle tough work duties, but this season, look for styles that also include performance and comfort features. Moisture-wicking prop- To evoke that tropical look, consider textured camp shirts with beach-in- spired shades for resort employees. (All images courtesy alphabroder/Ash City) 20 1 4 N ov e m b e r Printwear | 31

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