November '14

For the Business of Apparel Decorating

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32 | Printwear N ov e m b e r 20 1 4 erties come in handy when the worker is primarily outdoors or sweating frequently while a stain-resistant option sheds spots af- ter washing to keep the individual looking refined and ready for work the next day. Also, pay close attention to duck blan- ket-lined jacket styles to suit your workwear needs as the fall and winter seasons quickly approach. Constructed for the long haul, these designs may come with neck-protect- ing corduroy collars and nylon-quilted sleeve lining to keep the warmth in and the cold out. The small details also count—from pen slots to heavy zip- pers to strategically placed pockets that hold heavier items—no feature goes unnoticed in work- wear because it positively enhances the on- the-job experience. When Visibility Matters First and foremost, distributors should align themselves with suppliers that are well- versed in safety standards before purchasing high-visibility uniforms. These standards vary from country to country, state to state, and even job to job, and safety products require extensive knowledge and experi- ence because of potential liabilities and regulation requirements. Look for products labeled as American National Standards In- stitute or Canadian Safety Association com- pliant to ensure your client has important industry features, such as appropriate colors and reflective trim widths. Functionality is the top priority when se- lecting these high-visibility styles. Choose vests or jackets that are breathable, light, and nonrestrictive. In the winter, comfort and warmth should be top of mind. Keep an eye out for features such as fleece lining, sealed seams, thermal insulation, and wa- ter resistance to keep the wearer warm and dry throughout the work day. Snaps at the bottom of the jacket are a bonus for conve- nience and movability. No matter the intended use for your next workwear or uniform purchase, it's imperative to know the styles that are most in demand and how their functionalities suit the client's requirements. Selecting complementary garments benefit a uni- form program in the long run, especially if the client has multiple employees in indoor and outdoor locations. Workwear style has evolved over the last few years, but the most important goal remains the same for high-quality workwear suppliers: creating pieces that are guaranteed to make your client's logo pop. pw Left: For outdoor employees, use a heavy fabric that holds up to tough job duties. Right: When outfitting employees in high-visibility vests and jackets, go with a style that allows for functionality and comfort as well as accounts for seasonal demands. Left: Polos are a great option for employees who frequently interact with customers. Below: The style of workwear should reflect the job duties of that particular employee. For some companies, the workwear style could vary among the workforce.

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