November '14

For the Business of Apparel Decorating

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7 0 | Printwear N ov e m b e r 20 1 4 stand the look your customer wants before putting together monogram options. Ask the customer how traditional the rendition should be, and determine what styles, genres, or decades of design the customer favors. Find out if the customer prefers a script or block style, a rounded or sharp look, intricate or simple rendering, colorful or tone-on-tone palettes, letters alone, or a graphical design that contains or complements the initials. You must cap- ture the essence of the monogram's charac- ter before pen touches paper, fingers touch keys, and well before needles hit fabric. If your customer wants that classic three-letter monogram, there's no greater pitfall than using stretched standard fonts. Although monograms with equally sized letters allow for a variety of styles, including nontraditional letter forms, using standard keyboard fonts for large central letters with- out extensive editing makes for a poor re- sult. Many unhappy customers have asked me to create a "cleaner" or "more elegant" monogram in reference to a previous dec- orator's piece that was made by stretching one letter of a standard font. Increasing the central letter's size or stretching it out of proportion warps letter forms and results in uneven stroke widths. When that classic look is requested, use keyboard fonts made for monogramming or stock designs featuring purpose-designed monogram letters for the best result. En- tire sites are filled with these fonts, though they are single-size, expanded files. If you're creative monograms This hood-side placement isn't a classical option, but with its large size, sparkling half-metallic twist thread, and multimedia rhinestone additions, the piece is memo- rable, especially in this unique position. (Image courtesy of erich Campbell) The integration of the letter increases the ap- peal, making the "T" an object interacting with the scene pre- sented in the design. This layering adds a great deal of depth and solidity to the mark. (Image courtesy of Cathy Sundermann of Stitchfork Designs)

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