November '14

For the Business of Apparel Decorating

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20 1 4 N ov e m b e r Printwear | 71 looking for a more custom solution as well as digitizing, the Internet offers plenty of original resources and a myriad of art. Craft resource books dedicated to royalty-free monogram examples are also available and help convey the feel of a classic style. Re- member, simply placing letters together doesn't make a monogram; a cohesive style and statement are part of the package. With a simple, straight monogram, minor errors in balance and weight stick out. If your customer is looking for some- thing unique, however, don't worry about conventions. I've fielded innumerable emails from concerned decorators trying to figure out the correct conventions for monogram letter placement. Though a classic wedding monogram traditionally features the groom's surname in the center position, we live in a world with many at- titudes toward naming conventions in and out of marriage. Even companies now use classically influenced monograms for their corporate names on garments. Don't feel too slavish to these monogramming rules when you're looking to stretch the bound- aries. Ultimately, the customer is your guide. Present conventions when asked, but never forget that the modern monogram is often about self-expression and identification. Customers shouldn't have to change how they express their name to fit a monogram. Instead, we should alter the monogram to fit the needs of customers, no matter how unconventional the usage. Top: The sketched "C&e" monogram is based strongly on the "C&b" visible on the tablet. once refining and digitizing, this piece will have a hand-crafted feel that standard or even pur- pose-made keyboard monograms won't. (Image courtesy erich Campbell) Above: This custom monogram takes the arrowhead terminals of a more classic style and uses them to create a new look. With the second contrasting color elements, an otherwise straight-lined design becomes dynamic. (Image courtesy Cathy Sundermann / Stitchfork Designs) Disparate letter styles come together in this interlaced monogram, but the real show is in the textured crab icon, hanging pendant-like from the crossbar of the "F." (Image courtesy Cathy Sundermann of Stitchfork Designs)

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