November '14

For the Business of Apparel Decorating

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Carly Hollman- Long 6 | Printwear N ov e m b e r 20 1 4 Common Threads | | | | 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 Publisher Stacy marSHaLL Executive Editor carLy HoLLmaN-LoNg Managing Editor amaNda mcgrory-dixoN Art Director erik WogeN Graphic Designer dayNe PiLLoW Associate Publisher cHriStiNa moNtgomery Advertising Account Executive aNNa barba Advertising Production Coordinator JeNNifer aLger Marketplace Advertising Account Executive diaNe giLbert Vice President / Events Sue Hueg, cem, cmP Show Account Manager katie Stocker Assistant Show Manager LiNda eddLemaN Education Manager kim ZoNca nationaL BUSineSS meDia, inc. President & CEO robert H. Wieber Jr. Vice President / Integrated Media JoHN beNNett Vice President / Publishing & Markets dave Pomeroy Vice President / Finance kori goNZaLeS, cPa Director of Audience Development Lori farStad Director of IT WoLf butLer Please recycle this magazine * * * QUick LeSSonS from thiS iSSUe: Whenever people work together, conflict is inevitable and likely. but the occurrence of conflict can actually be of value to a working team—by increasing the team's energy level and providing greater creativity through a diversity of viewpoints. (PAGE 20) the definition of retail-branded apparel is expanding to include not only brands that can be found in the retail channel, but also those that are inspired by looks in popular retail stores. (PAGE 42) flash-cure units should be used to only gel the surface of a print, not for curing the surface. an overflashed print can lead to intercoat ad - hesion problems where the ink printed on top of the flashed ink refuses to stick. (PAGE 54) W hile it may not come as a surprise to anyone in this industry, the way we dress at work is a very import- ant consideration, one that is bound to change with each new position and role we hold. Sometimes our work clothing choices are mandatory, as is the case in construction where safety regulations and specific high-visibility colors are required. Sometimes the decisions are necessary to fall in line with a specific "look" or dress code, a common case in the hospitality and restaurant industries. Other times this change is a purely psychological decision we make to accommodate new expectations or roles. I am, admittedly, a victim of the third category, although this shift is a somewhat subconscious one. Since taking the position of executive editor here at Printwear (a rather recent change as you probably read in our longtime editor Emily Kay Thompson's last column in October), I have noticed a slight change in my dressing decisions each morning. I am making more executive decisions, which translates to more heels and dresses as opposed to my more common uniform of cropped pants, ballet flats, and a blouse. Now, no one told me to step up my professional-dressing game; it's just something that innately feels appropriate for taking on more responsi- bilities—that somehow the extra elevation allotted by a pair of stilettos increases one's ability to handle more stress. (I'm sure there is a scientific study out there to back up this logic.) Regardless of the reasoning behind the style of workwear dressing, there is a decorating method to accommodate the specifications and preferences of each end user. Need a unique identifier? Check out Kristine Shreve's article (page 78) for beyond-the-norm emblem uses or Erich Campbell's piece on monograms that take the classic to a new level (page 68). Looking to do a soft-hand print on Ts for the town pub's staff to wear at the annual cook-off? Ray Smith (page 48) has ad- vice for achieving just the look. Searching for the latest work- wear trends to use in an upcoming pitch? Look no further than page 30, where Elson Yeung gives an overview of your best choices. In addition to the workwear and uniform coverage between these covers, you also have the unique opportunity to check out what your peers are wearing when working the floor at this month's NBM SHOW in Charlotte, North Carolina (Nov. 6–8). At the show you'll not only get your own runway of looks between the aisles, but you'll also be able to find a wealth of hands-on knowledge and products to help round out your workwear offerings. With all of this work-related motivation, you'll no doubt have your own machines working 9 to 5. At least. work it pw

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