November '14

For the Business of Apparel Decorating

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20 1 4 N ov e m b e r Printwear | 89 they might not have considered. As you're flipping through the book to show decal options, you can point out other available services. The customer may also need a ban- ner and not know that you offer it. GATHER THE RIGHT SUPPLIES Plastic presentation binders, like those available at most office-supply stores, work well as media sample books. You can use any size, but 8" X 5-1/2" is a good choice. This size is easily transportable and accom- modates samples that are large enough to get across the look and feel of the product without any bulk. To create the media sample book, slide each sample sheet into a clear plastic sleeve with reinforced holes on the inside edge, which is also sold at office-supply stores, and fasten it into the binder. This protects the samples and keeps them from sticking to each other. Attach a printed strip of pa- per below the sample to describe the me- dium and highlight key information about its uses and applications. A 1-1/2" binder is a good size for starters. Additional plastic sleeves are available for purchase if needed. Your sample book should include the core media you work with—typically seven or so for most shops—as well as any additional specialty materials and applications you want to highlight. The presentation should be well-rounded with varied art to target a wider range of customers. Finally, don't forget to put your cover— the prime real estate—to work for you. Create an eye-catching graphic using print- er/cutter media to get customers' attention upfront. Try to maintain a consistent theme by showcasing your company's branding throughout the book and repeating the cov- er art on smaller decals or stickers on the bottom corner of each page. A media sample book is not an expensive undertaking—typically running about $15, less the cost of the samples themselves—nor does it take much time to put one together. It's also not something that has to be done all at once. If you plan what to include and make your samples as you go, you'll soon sell by the book. pw Printer/Cutter Materials & Supplies Flock Spectra Fashion Flock, offered by Imprintables Ware- house, is a cut-only textured vinyl suitable for custom graphics, numbers, and lettering for team uniforms, fashion apparel, and spirit wear. This fuzzy, soft-tex- tured material is now offered in 25 colors, ranging from traditional athletic to fashion shades. It is avail- able in 15"-wide rolls and can be applied to cotton, polyester, and cotton/poly blended fabrics. | 800-347-0068 Glitter material GlitterFlex Ultra vinyl cutter material from GSG lets users easily add sparkle to garments in a variety of colors. Available in 58 shades, including gold, silver, copper, and neons, this special- ty film features actual polyester glitter flakes encased in a heat-sealing adhesive. GlitterFlex Ultra has a pressure-sensitive carrier for easy repositioning and weeding. It adheres to cot- ton, uncoated polyester, wool, linen, and fabric blends. | 800-366-1776

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