40
Issue 68 / 2014
FASHION
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BEYONCÉ AND TOPSHOP JOIN FORCES - FINALLY!
Beyoncé has come together with Top-
shop CEO, Sir Philip Green, to create
an exciting new sub label!
No stranger to the high
street, Beyoncé can be
seen wearing her fave high
street ensembles out and
about, as well as posting
her favourite Topshop out-
fits to her 19 million follow-
ers on Instagram.There-
fore, it's not surprising that
Queen Bey – superstar,
mother and business wom-
an - has joined forces with
the global megastore and
struck a 50-50 partner-
ship for a new street wear
brand called Parkwood
Topshop Athletic Ltd, how-
ever don't mistake this for
just another Topshop-ce-
leb collaboration.
Green was keen to distin-
guish this venture from
other high-profile brand-
celebrity collections on the
market, noting that this is a
"partnership" rather than a
conventional collaboration.
He said:
"This is about building a
brand and building a busi-
ness — a separate, proper
business, with separate
overhead and a separate
office".
Where will this new 'Topy-
oncé' office happen? Sir
Phil has already suggested
towards a New York HQ
and they're looking to re-
cruit a brand new team to
turn it around in a year. The
brand had been keen to
start up an athletic subdi-
vision for a while and who
better to go into business
with than a face (body)
that can really get behind
it. The superstar has said "I
have always loved Topshop
for their fashion creden-
tials and forward thinking."
The line is said to be drop-
ping in stores as early as
Autumn 2015 – date your
diary people!
