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www.potatogrower.com 43 lots," Derbidge said. "Sunrain is continually striving to help our customers save time and money in the planting process." Stoddard said these moves will enable Sunrain to conduct more of its sizable potato seed development program in-house. This gives Sunrain more control over the entire process of raising its proprietary varieties. Specialty potatoes—bred for Sunrain in Europe, Korea, South America and North America—comprise about 90 percent of the company's business. PG "This acreage will be used primarily for early generation seed production," said Aron Derbidge, Sunrain business manager. "We look forward to a great fall harvest." Ground was recently broken on a large storage, sorting and grading facility at the Victor-Driggs site. The farm and sorting facility will be staffed by three to four full- time workers and seasonal workers. It's slated to be open by next spring. "With on-site sorting and sizing, Sunrain will be able to offer the trade pre-sized seed now spans 13 states. In the program, Sunrain's team of field agronomists makes sure that it's bringing in the best product to market by growing its own tissue cultures, plantlets and mini-tubers in highly controlled environments. Stoddard said the end result is virus-free seed stock that allows certified seed potato crops to get off to a healthier start. The company also purchased a 1,600- acre farm near the Idaho cities of Victor and Driggs. Magnation's RainLike Water ™ for healthier soil and crops, improved yields, using 10-30% less water and chemicals. At Magnation, we specialize in maximum water utilization with easy-to-use, sustainable products. Made with care and pride in the USA, our highest quality water systems are data-backed, field-proven and farmer-endorsed. for healthier soil and crops, for healthier soil and crops, Real-World Results "We put one of Magnation's water systems in a field of potatoes with 3/4 mile rows. One pivot had the unit installed and one did not. The pivot with the unit was watered two revolutions less and we also applied less fertilizer. Our soil petioles read higher all year on the pivot with the unit." ~ Brian Searle, Shelley, ID Chemical-Free Energy-Free Maintenance-Free 888 820 0363 RainLikeWater.com Magnation's RainLike Water ™ Magnation's RainLike Water ™ Magnation's RainLike Water for healthier soil and crops, for healthier soil and crops, for healthier soil and crops, Data. Testimonials. Yes, It Works. are data-backed, field-proven and farmer-endorsed. Real-World Results Real-World Results Real-World Results Real-World Results Real-World Results Real-World Results Real-World Results Real-World Results Real-World Results "We put one of Magnation's water systems in a field of potatoes with 3/4 mile rows. One pivot "We've noticed much better penetration and retention of moisture in our high pH soils resulting in healthier, mellower soils with easier harvest of our spuds using Magnation's systems." ~ AJ Ochoa, Othello, WA Call Now! 149052Magnat12h.indd 1 9/15/14 9:17 AM Open house. In addition to inspecting all the varieties on display, visitors were treated to lunch. Seed potatoes. The Idaho Falls facility is the centerpiece of Sunrain's nationwide trial program that now spans 13 states. New soil. A fresh shipment of soil is dropped off at the Sunrain facility in Idaho Falls.