Rink

November / December 2014

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STARRINKS.COM NOVEMBER.DECEMBER.2014 / 37 friends. Rinks that have tapped into the social world are getting free advertising and exposure from these activities. Allow these folks to share their experiences with your company through your social platforms. Several leak statistic tools and team pages are running on applications and website platforms that are easier to use with a Wi-Fi connection. Parents are watching the game, tracking stats, checking other scores, sharing pictures and shooting video all from a single device. This is truly a remarkable multitasking masterpiece of the modern era — and a user experience that is simplified if you offer Wi-Fi within your facility. You become the unsung hero of the electronic super mom or dad. We can't get away from the electronic addictions, and charging a Wi-Fi fee seems ridiculous and more old school than the guy writing this article. Instead of charging for the privilege to surf, provide a secure login screen complete with your facility terms and conditions. Use this page to capture their data and attention for a minute and be sure to share your social platforms for the facility. You may see your "Likes" and "Followers" increase by simply letting them know you have social accounts, which will hopefully enhance your marketing efforts. J Protect Your Wi-Fi Network Speak to your local Internet service provider for security options related to your account and equipment. Offer Separate Wi-Fi for Guests Ask your provider to set up your systems for business and public connections separately. Secure Your Network Gear Literally, make sure your gear is hidden or behind locked access from the public. Terms and Conditions Be sure to cover terms and conditions with your user groups before allowing them to access your con- nection. Speak with your provider for examples and recommendations. Require a Login This requires the user to provide data such as a name and email address and gives you a chance to capture their undivided attention for a few seconds (think advertising). Keep Your Staff Off Wi-Fi Customer service first. Everyone else is allowed to be an electronic zombie — but not your employees. 6 Things to Consider When Offering Wi-Fi: 1 2 3 4 5 6

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