Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.
Issue link: http://read.uberflip.com/i/410828
130 nshoremag.com May/June 2012 130 nshoremag.com May/June 2012 130 organization's long-term health. "They are very smart, very bright," says Casey, who recognizes the power of social me- dia by pointing to the Ice Bucket Challenge's viral success. She values the fact that young people know how to build and sustain huge networks. "It's a mind-set, thinking in terms of social media, and the younger generations have it and love it and are addicted to it." She thinks about how to make the North Shore chapter of a national organization go more vi- ral. "It's got to in order to survive." Toward that end, and in an effort to diversify the organization's demographics, next year they will work with Endicott College students mentor- ing them through the grant review process. Casey reflects on an event that took place last spring called "Seeding a Cause." Volunteers showed up at Glen Ur- quhart School's greenhouse to sow seeds (provided by The Food Project) on behalf of Backyard Growers, who would ul- timately plant the plugs in community gardens. Kids played in view outside, Chive Sustainable Event Design & Catering served lunch, and chef/owner of Espalier Frank McCullen's farm manager gave a talk. "The light was gorgeous," recalls Casey. "There we had the combination of volunteers work- ing in the greenhouse, the farm manager talking, the kids being active in the back. It was made to order." In fact, it was the very picture of NSUW's mission. nsuw.org ● n Photograph by Sarah Phillips Philanthropy ne Funds for Food: Community gardens and raised beds in Gloucester are possible with support from NSUW.