Printwear

December '14

For the Business of Apparel Decorating

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Place samples on your show- room floor to allow clients to see and feel the fabric's quality. This gives clients a better idea of the possibilities that they might not know exist in the wholesale market. (Image cour- tesy alphabroder/Ash City) 20 1 4 D EC E M B E R PRINTWEAR | 31 "Consumers are looking for clothes that are more versatile and not loud all the time," Yeung says. "There's definitely a use and time for louder color blocks and schemes like that, but the trend is moving toward apparel that you can wear from business to casual to the weekend." Layered styles are also making a come- back, Yeung says. This is especially true for men as three-piece suits hit the runways and magazines this season, which, in turn, influences the wholesale market. Look for garments that complement each other as an outfit rather than separate pieces. "The past few seasons focused on individ- ual items with specific styles," Yeung says. "That's not to say that look is going away, but people are starting to look at layering different garments together and even put- ting ensembles together—be it uniform or just going out on the weekend." For the women's market, feminine touch- es, such as ruffles, animal prints, and spar- kle and glitter designs, will make a strong appearance in 2015, says Pat Prosser, senior marketing manager of Boxercraft. Just as activewear inspires this season's colors, it also calls for everyday comfort. These soft elements give casual styling a trendy flair without losing a relaxed feel. ON-TREND DECORATING With this updated styling comes high- er-end fabrics, which influence how deco- rators embellish garments, says Mark Sey- mour, vice president of sales for Next Level Apparel. Popular fabrics include tri-blends, cotton blends, and polyester blends. These blended fabrics resist shrinkage and hold color better, especially for neon hues, which have seen a recent surge in popularity. "Today's fabrics tend to have better yarns, softer hand, and more stretch," Seymour says. "As these features come together, the old plastisol ink with a heavy, thick print doesn't work for those applications."

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