December '14

For the Business of Apparel Decorating

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Page 51 of 118

20 1 4 D EC E M B E R PRINTWEAR | 47 new styles makes delivery times more criti- cal than ever. The new generation of buyers not only expect product quickly but they want it customized, too. The demand for quick and customized products plays to the strengths of domestic decorators, especially in terms of basic gar- ments, such as T-shirts and fleece. You can equip yourself to be more agile in order size and delivery, and offer more variety. This also means your customers benefit from less overstock and fewer price deviations, assuming the products offered are trendy. Being quick requires preparation. You already know about the need to update and maintain equipment, keep employees trained, and optimize logistics. How about also peering ahead to the trends likely to im- pact color choices in the coming months? To that end, we offer the following pal- ettes. They are part of the 2015 InVisiOSM Color Forecast, which enables creative minds to consider color at the earliest stag- es of the development process and inspires them to incorporate emerging color direc- tion into their designs. These color trends were developed from the insights of design, fashion, and global megatrend experts who have their finger on the pulse of the Web- based consumer conversation. Each year, a team of industry profession- als work with these experts to identify color trends that ignite consumer demand. Here, you will find four of these trends that are believed to to have a powerful impact on decorated apparel in the coming year.

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