December '14

For the Business of Apparel Decorating

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HART OF EMBROIDERY BY HELEN HART MOMSEN Helen Hart Momsen has been a member of the embroidery industry for more than three decades. She is the owner of Virginia-based Hart Enter- prises. Widely published in the industry's trade press, Momsen is a monthly columnist and feature writer for NBM's Printwear magazine. Momsen found- ed the Embroidery Line, an Internet forum where embroiderers can share ideas and offer assistance and encouragement to newbies and veterans alike ( She developed and sells the Hart Form, a business-ordering aide used by many professional embroiderers. Momsen is also the author of two embroidery-related books: Professional Embroidery: Business by Design and Professional Embroi- dery: Stitching by Design, available on the Web at 'Twas the month before Christmas and all through the shop, The orders kept coming; they just wouldn't stop. But the gifts for my clients were under the tree! "Good planning," I thought, as I gave them with glee! W ouldn't it be nice if there were no big rush to find a token of appreciation for our best clients? Choosing what to give is the easy part—embroidery, of course. When we give what we do, it's not only a gift but also a reminder and sample. I once received a lovely Christmas card from a ven- dor that showcased a winter scene, stitched in gold on backing material. What a great use of those small backing pieces that are too big to toss and too small to use. The card brought holiday cheer and provided a backing sample as well as a close look at the quality of the metallic thread. It certainly caught my eye. This year, consider a more personalized gesture for your clients. Most compa- nies work long and hard to design their logo, and exposure of that artwork is key to business development. After digitizing the business logo and sewing the final proofs, center it on high-quality backing, felt, or poplin, and you're ready with a dynamite gift. Elves at Work Great ideas for client holiday gifts | | | | Consider gifting cli- ents with glass orna- ment filled with thread snips, buttons, and confet- ti. To personalize, match the thread to a client's logo. (Image courtesy Carol Hoak, Art in Stitches) 5 2 | PRINTWEAR D EC E M B E R 20 1 4

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