December '14

For the Business of Apparel Decorating

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20 1 4 D EC E M B E R PRINTWEAR | 53 GIFTS WITH PERKS A framed logo is one of my most effective gifts and marketing tools. Adhere a busi- ness card pocket on the back of the frame and insert a few of your business cards. The frame is hung on the wall to remind clients how good you made their brand look, and the extra cards are ready for easy distribution when someone inquires after your work. It's also a great excuse to visit the client to refill the pocket on the back of the frame. A stitched logo serves as a greeting card first and then is inserted into an accompa- nying frame for permanent display. Now you have a card and a gift ready to go. If your business offers any kind of printing, you can also decorate the frame and display additional prowess. Jane Cibulskas, of National Embroidery & Transfer Service, stitched a business card holder to use as a "show and give" for her business. Stitch your client's logo on a hold- er and you have a personalized holiday gift to tuck directly into a card. Another great vehicle for the stitched logo is a coffee mug. Just stitch and insert, and your gift is ready—a pleasant advertisement for the client and you. Carol Hoak, of Art in Stitches, filled a clear glass ornament with thread snips, buttons, and confetti. These could easily be filled with thread the same color as the cli- ent's logo or slip in a stitched logo to cover the inside surface. If you have an extra special client and want a heftier gift, consider a shirt in a co- ordinating color to the dress-down Friday shirts you stitched last summer. I have taken this opportunity to show what a different color combination or a specialty thread can do for a business logo, often encouraging orders for the new look. Melanie and Steve Deymonaz, of Key Embroidery, screen printed an apron with an upside down cooking conversion chart

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