December '14

For the Business of Apparel Decorating

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Page 6 of 118

Contents | December 2014 | Volume 28 | Number 3 16 102 Columns 6 COMMON THREADS Ch-ch-ch-ch-Changes! 14 SELLING SMART Santa Claus and Google 16 SOFTWARE TO SUBSTRATE Staying local 20 BUSINESS TRAINER Assessing true proficiency 24 GRAPHICS HOT SPOT The digital dilemma 28 INTERNET STRATEGIES New year time management 112 LAST LAUGH Not frustrated? Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH What's on the Web 50 IN PRINT Industry lit 63 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 102 THE LATEST Product reviews 107 DATEBOOK Mark your calendar 108 THE MARKETPLACE Classified ads 110 GET INFO SYSTEM Advertiser index 58 52 HART of EMBROIDERY Helen Hart Momsen shares unique client gifts for the holiday season. 56 STITCH SOLUTIONS Tweak client commu- nication to improve business with advice from Jennifer Cox. 58 WHEN DISASTER STRIKES Prevent shop mayhem with tips from Erich Campbell. 4 | PRINTWEAR D EC E M B E R 20 1 4 " Customers interact with our business based on their perception of how we serve them. By shifting the conversation from embroidery to great gifts and brand building through logoed products and apparel, we begin to change how the public understands our services. " — JENNIFER COX, from Stitch Solutions, page 56

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