December '14

For the Business of Apparel Decorating

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20 1 4 D EC E M B E R PRINTWEAR | 71 vise inventory in real time, display art from recent jobs, and connect with potential clients. Additionally, the ability to make these sites accessible through HTML 5, the common format used to make websites viewable and functioning on smartphones, allows customers to place orders on the go. With this increased interactive way of selling, decorators can also take advan- tage of digital art approvals that let clients make changes and approve artwork with the simple swipe of a finger or click of a button. DIRECT PRINTING Another facet that has seen an increase in popularity due to its advanced technology is digital direct-to-garment printing. One of the reasons for its increased stature with- in the decorated apparel industry, says Ed Levy, Hirsch International, is its ability to produce seemingly unlimited colors with very little effort. Additionally, it provides great registration to keep images crisp and precise, regardless of the number of colors. What's more, Hill says, is with the contin- ued shift toward smaller, more customized orders, digital printing is often the best method for completing the job. This is in Today's machines of- fer online capabilities for better job manage- ment. (Image courtesy Stahls' Hotronix) Stahls .c om • 800.4.S TA H L S 12-14 STAHLS' Rip-Away Appliqué ™ is a simple, patented process that produces extraordinary results. All you need is embroidery equipment, a heat press, and Stahls' heat transfer materials. Deliver a vibrant, premium finished appliqué with a multi-color, multi-texture look. It's a whole new way to appliqué…try Stahls' Rip-Away. S TA H L S ' R I P - AWAY A P P L I Q U É ™ The season's hottest look, made simple Visit to learn more. Sew It Rip It Print It Shown: Rip-Away with CAD -CUT ® Glitter Flake™

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