December '14

For the Business of Apparel Decorating

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Carly Hollman- Long 6 | PRINTWEAR D EC E M B E R 20 1 4 Common Threads | | | | 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 PRINTWEARMAG.COM Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Managing Editor AMANDA McGRORY-DIXON Online Editor TONY KINDELSPIRE Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Associate Publisher CHRISTINA MONTGOMERY Advertising Account Executive ANNA BARBA Advertising Production Coordinator JENNIFER ALGER Marketplace Advertising Account Executive DIANE GILBERT Vice President / Events SUE HUEG, CEM, CMP Show Account Manager KATIE STOCKER Assistant Show Manager LINDA EDDLEMAN Education Manager KIM ZONCA NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Director of Audience Development LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine * * * QUICK LESSONS FROM THIS ISSUE: The reaction to a tech-saturated cul- ture is the notion of a simpler life. This has increased the popularity of neu- tral and nature-in- spired palettes in apparel and color trends. (PAGE 46) While hardware store power wash- ers may seem like a cost saver on the front end, they are not designed to last through daily use, as needed for professional screen cleaning. (PAGE 78) When it comes to social media, it's quality over quantity. Trim your business lists to engaged and quali- fied followers. This helps ensure posts are reaching your prime demographic. (PAGE 94) "I don't know where I'm going from here, but I promise it won't be boring." — DAVID JONES, ALIAS DAVID BOWIE I am coming off of a fangirl high. As I write this col- umn, I am returning from a Chicago pilgrimage to see the only U.S. showing of the Victoria & Albert curated exhibit of "David Bowie Is." The retrospective, which debuted in London to the highest ticket sales in the V&A's history, includes sketches, paintings, lyrics, stage notes, and costumes from the prolific musician/ artist/mime/actor. Now, one important thing to note: I am a huge Bowie fan. I traveled more than 1,000 miles for an art exhibit dedicated to the singer, and also have two posters, a pho - to, coaster, and magnet donning Bowie's likeness in my office, along with countless other pieces of memorabilia in my house. This should help paint a picture of my ob- session. Of course, part of this obsession is his music, because without that, there would be no David Bowie to discuss. But what's more fascinating to me is his uncanny ability to reinvent himself and innovate his craft, persona, and career. As apparel decorators and business owners, these are traits we can learn from, because what is our business but a well-thought-out and curated brand to sell our - selves and our services? And what better time to address innovations and reinventions than at the dawn of a new year? Constantly evolving and challenging the status quo is what turns a good business into a great one. This is why we dedicate this issue to fresh new starts and concepts to apply to your company. Whether you're looking for new equipment to get started in the decorated apparel game or expand your offerings (page 86), top apparel trends to freshen your showroom (page 30), or tips to negotiate a better price for your best selling products (page 98), Printwear has you covered on all fronts. So take a cue from Bowie and go with the changes. Whether it's the new season or year, technology or appar - el trends, or a new business model or venture, taking the initiative and risk to try something new can only pay off. And know that Printwear will be here to help guide you through the process along the way. You're not alone. Ch-ch-ch-ch-Changes! pw

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