December '14

For the Business of Apparel Decorating

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20 1 4 D EC E M B E R PRINTWEAR | 95 sider deleting those followers. Many click farms operate in Indonesia and India; thus, likes from those countries may not be valid or useful. Focus on quality, not quantity. This is also a good time to examine the ac- counts you follow. When first starting a social media account, many users follow indiscrim- inately to make connections and generate fol- lows and likes for their own accounts. Now that the accounts are established, get rid of the dead weight. Unfollow or unfriend any account that doesn't post regularly or mostly publishes rub- bish posts. Instead, follow accounts that help you meet goals and reach your target market. Every account you follow adds more noise to your feed, and some platforms have limits on how many accounts you can follow. Make every follow and friend count. The same goes for deleting dead accounts. As more social media platforms become available, you might think your company needs presence everywhere. Nothing could be further from the truth. You only have so much time in your day, and only so much of that time can be devoted to social media. Spending time on underperforming or dead accounts benefits no one. If an account doesn't generate much engagement or your target market isn't on that platform, it's time to delete the account and spend your time more wisely.

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