Sign & Digital Graphics

December '14

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is an exhibit that can be entered from all four sides. A peninsula exhibit sells for the same amount per square foot as an island exhibit, but can only be entered from three sides, and it is usually posi- tioned on the end of an aisle, much like an end-cap in a retail store. The retail price for a 10' x 10' por- table exhibit can range from as low as $1,200 up to $7,000. And 10' x 10' custom modular exhibits can range from $3,500 up to $18,000 or more. A company purchasing a custom modular exhibit is generally a more experienced exhibiting company that has refined its approach to exhibiting and knows what is most successful for its needs. The company purchasing a custom modular wants to present a personalized, brand- ing statement and does not want to look like the other exhibitors. In addition, some companies use their custom modular exhibit for their most important shows, such as a national show, then use a portable exhibit for their regional or smaller shows to save ship- ping and installation/dismantle expenses. What is the Average Mark-Up? What are the average mark-ups for exhibit companies? According to the EDPA, raw materials are marked up 92 percent; sub-contracted materials are 57 percent; sub-contracted labor is 52 per- cent; transportation costs are 26 percent; and show services and installation and dismantle are 26 percent. For those cities where union labor is required, the following are the average per-hour labor rates: Classic Exhibits created this custom modular exhibit to showcase their display system ver- satility, seen at the Exhibitor Show in 2014. S I G N & D I G I T A L G R A P H I C S • December 2014 • 93

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