Sign & Digital Graphics

December '14

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94 • December 2014 • S I G N & D I G I T A L G R A P H I C S EXHIBIT & DISPLAY • General Display Labor . . . $ 91.28 Overtime . . . . . . . . . . . . .$145.60 Sunday . . . . . . . . . . . . . . .$175.23 • Electrician $ 89.34 Overtime . . . . . . . . . . . . .$156.57 Sunday . . . . . . . . . . . . . . .$166.17 • Rigger $ 96.52 Overtime . . . . . . . . . . . . .$153.84 Sunday . . . . . . . . . . . . . . .$181.78 • Forklift + Operator . . . . . .$196.28 Overtime . . . . . . . . . . . . .$272.04 Sunday . . . . . . . . . . . . . . .$315.91 At most locations there is also a mini- mum labor time frame for union labor. The minimum is generally four hours per person, even if you only need that person for one hour. Also, if your cus- tomer doesn't provide a supervisor to over-see the labor forces, then there will be a supervisor charge of 30 percent on the total labor bill. Often the union supervisor will only stop by the booth periodically, but you will be charged the 30 percent charge regardless. However, should any questions arise, the supervi- sor can easily be reached to address the questions. How Long Does It Take? How long does it take to set-up a 20' x 20' island exhibit? There is no defi- nite answer to this question, due to the complexity of various exhibits. Since you may be designing and constructing the exhibit, you will need to provide an estimated set-up time for your customer. It would be advisable to estimate some additional time for union labor forces to set-up the exhibit, because they will not be as familiar with the exhibit as you are. A rule of thumb for the length of time required to set up a 10' in-line exhibit— consisting of either a pop-up display or multiple banner stands—is one hour per 10 linear feet. If the exhibit is a modular exhibit, then increase the estimated time to two hours per ten linear feet. The dismantle time for most exhibits should be approximately half as much time as the set-up (installation), although there are exceptions to this rule depend- ing on the complexity of the exhibit. Dreaded Drayage Drayage. It's a word that is unique to the exhibition industry, and is sometimes dreaded among trade show exhibitors. So, what is drayage? And more impor- tantly how much does it cost? Drayage includes the service of tak- ing your exhibit cases or crates from the unloading dock to your booth space. It also includes picking up your empty cases or crates and storing them during the duration of the show. At the end of the show, your cases or crates are returned to your booth space. After being re-loaded, the cases or crates are then transported back to the loading dock to be placed on a truck. All this is considered as drayage, and the drayage fee is generally about $89 to $126 per hundred pounds of weight of your exhibit. Many show sites do not have adequate space to store all the cases and crates for a given trade show. Therefore, the exhibit hall's union workers often rent trailers in order to store all the cases and crates during the show. The cost of the trailer rentals (or of storage floor space within a convention center) is a partly offset by the drayage fee. How Much Should You Charge? What are the average hourly charges by an exhibit company? Construction/fabrication . . .$ 85.38 Design . . . . . . . . . . . . . . . . .$102.19 Drafting /detailing . . . . . . . .$ 86.86 Graphic Design . . . . . . . . . .$ 97.64 Project Management . . . . . .$ 82.38 Prep/Handling . . . . . . . . . . .$ 78.35 Trade Shows are a Good Investment As you can see, exhibiting at trade shows is not an inexpensive activity. However, the exhibition industry average for all exhibitors is a return on invest- ment of 10:1. That is, for every dollar spent, exhibitors on average get a return of $10. Since this is the average, it means that there are some companies who are generating a much larger return, and there are companies that are not meet- ing that return. Many of the costs affiliated with exhibiting do not make sense to the nov- ice exhibitor, but most of these costs are universal to the exhibition industry. To keep from going crazy, an exhibitor needs to be aware of them and keep an open mind as to why the costs are so high. An exhibitor doesn't have to like it, but there is not much they can do to change it, other than to refrain from exhibiting at trade shows—but that could be a detri- mental business decision for the success of their company. SDG Avalara presented their offer- ings, a software and service to aid companies in the collection of sales taxes, in this custom 20' x 20' island exhibit. Big Ideas Learning had this 10' x 30' custom modular exhibit designed by Blue Goose Exhibits and fabricated by Nomadic Display.

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