Sign & Digital Graphics

December '14

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2 • December 2014 • S I G N & D I G I T A L G R A P H I C S Contents DECEMBER 2014 – VoLuME 29, No. 3 Wraps Covering the tools and techniques for creating, installing and selling vinyl wraps. 50 Let's Talk Shop Wrap Artwork By Charity Jackson 54 Wraps Projects What's Being Done in the Field specialty imaging Covering a range of specialized imaging applications, techniques and new technologies. 56 Cut Vinyl Options Specialty Cut Vinyl for the 21 st Century By Duane Fast running the Business Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 62 Make it Your Business Maximize Your Public Relations By Vince DiCecco 66 Niche or Generalized Marketing What is the Best Approach for Your Sign Company? By Thomas J. Hill Columns 6 e Long View Chasing the Elusive Bottleneck By Ken Mergentime 8 In the Trenches Until Death Do Us Part By Rick Williams electric signage Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 20 e Right Way for Raceways Channel Letter Mounting and Installation By John Baylis 26 White LED Technology Lighting the Way With White LEDs By Regan Dickinson printing and Finishin Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 2014 Wide-Format Printer Update Essential Specs on Today's Printers 44 e Digital Eye Photoshop Actions By Stephen Romaniello digital graphicsl Page 56 ©2014 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly plus an extra issue in June by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. digital graphicsl digital graphicsl On the cOver: White LeDs have taken over the marketplace for lighting non- red channel letters, so what's next for this evolving technol- ogy? Page 26. At bottom, from left: the increased use of fabrics in digital printing is helping to control costs for producers of P.O.P. signage. Page 81. cnc routers are great for dimensional signage, but today's machines are staying on the cutting edge of many other applications as well. Page 70. A wrap is only as good as its image, so be sure to find the best photos and artwork you can. Page 50.

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