Sign & Digital Graphics

December '14

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SPECIALTY IMAGING DIGITAL GRAPHICS "Old ways are the safest and surest ways." —Edward Coke L ong before digital printing there was cut vinyl. In the 1980s Gerber's Signmaker product changed sign shops forever. And, while cut vinyl pretty much ended the job title of "sign writer," digi- tal printing has not forced cut vinyl into extinction. In fact, cut vinyl is alive and well and stronger than ever, thank you very much. One of its biggest strengths is the huge variety of specialty media available that cannot be duplicated with digital printing. Metals, Mirrors and Textures Cut vinyl is available today in a diz- zying array of finishes and textures. Metallic vinyl was one of the earliest specialty films on the market. Mirror and brushed gold and silver foils were amaz- ing in their day (and still are pretty cool). They were soon followed by numerous other metal finishes as well as lots of variations on engine turning, diamond plate and carbon fiber. The ORACAL series 975 Textured Cast film series takes this whole concept one step further by adding dimensional texture. The series features a broad range C u t V i n y l O p t i O n s Specialty Cut Vinyl for the 21 st Century B y D u a n e F a s t Duane Fast is a Vancouver, Canada-based Interpretive Graphics Consultant with 30 years experience as GM of Artcra Display Graphics Inc., an international manufacturer of interpretive graphics and exhibits. 56 • December 2014 • s i G n & D i G i t a l G R a p H i C s

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