Sign & Digital Graphics

December '14

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82 • December 2014 • S I G N & D I G I T A L G R A P H I C S EXHIBIT & DISPLAY display that will make a big splash. With the plethora of materials now available on the market, many are still able to pro- duce compelling displays and signage for even their most budget-minded clients. "Budget is always a concern with cli- ents," says Craig Van Velzer, CEO at WS Display, Carlsbad, California. "But what's great is that suppliers are still meeting their demands. Not only by providing more variety of products, but at a varied cost. There's always been a large spec- trum of ideas. It's just that now we're starting to see these products come to fruition. For retailers, it's about having the selection that's right for their clien- tele. Some ideas might be to get a display to which you can add accessories. "With any display, the point is to get your message across in order to draw people in. Typically, you rely on your artwork and words to draw people closer, but now you can add something else that entices them like an LCD monitor, an iPad, or products-for-sale on display, and then attach lights to bring depth and spotlight." Van Velzer points out that today it's much easier to get an all-in-one prod- uct, that's portable even, at an economi- cal price. "A display that used to cost $1,000 is now being sold for about $200," he says. "You don't need to spend that much to get a high-quality product." The Formulate Master Backwall Connector is an ideal accessory to easily and economically connect two 10- or 20-foot Formulate backwalls. It easily attaches to create the appearance of one seamless dis- play, and add mes- saging real estate. (Images courtesy of Orbus Exhibit and Display Group) Backlighting is a popular modification to Beautiful Displays' low- cost Streamline and other portable fabric counter sys- tems. (Image courtesy of Beautiful Displays.)

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