Sign & Digital Graphics

December '14

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S I G N & D I G I T A L G R A P H I C S • December 2014 • 83 Dealing with Clients Todd Freeman, president of The Fabric Factory at Beautiful Displays in Carbondale, Illinois, says that regardless of budget the most important first step is to narrow down precisely what the client needs their new dis- play to do and nail down their desired delivery date. "This is particularly important when budgets are tight because every extra feature or function can add significantly to the project cost. By taking the time to question and assess the client's functional needs, we eliminate unnecessary bells and whistles and can maximize the look and performance of the display within the client's budget," says Freeman. He points out that early in the process you should get a handle on budget, deployment schedule, desired lifespan, usage area/traffic exposure, size, messaging, portability, and functional needs such as shelving, storage, interactiv- ity and lighting. Freeman also says that clients usually have a vision of what they want, but often they don't know the realities in terms of costs, manufacturing, production, packing, ship- ping, setup, durability, etc. "This provides a great oppor- tunity for consultative selling. We find clients appreciate understanding some of the factors that go into getting the most for their budget," he adds. Orbus' Hopup Backwalls can also be used to create uniquely shaped budget-minded exhibits in any size. Remington Lamp created a 20-foot space with two "wing" walls to add depth and dimension into their space, and to make it appear as though booth visitors were truly stepping into an illuminated room. (Image courtesy of Orbus Exhibit and Display Group) Modifications to attach 'slat strip' hanging systems onto Beautiful Displays' Triangle Tower product added extra product display area to this low-cost off-the- shelf display product. (Image courtesy of Boom Graphics.)

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