Sign & Digital Graphics

December '14

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84 • December 2014 • S I G N & D I G I T A L G R A P H I C S EXHIBIT & DISPLAY Offerings from Orbus Natalie Whited, vice president of marketing at Orbus Exhibit and Display Group, Woodridge, Illinois, reports that there are a number of available options when creating a compelling exhibit or retail display on a budget. She points out that while larger, custom-fabricated booths frequently come with a large price tag, using budget-friendly product lines that seamlessly fit together to create a large exhibit or can stand alone for smaller environments can make a similar impact. "One such example is our Formulate Tension Fabric line of backwalls, acces- sories, fabric structures and island exhib- its. The Formulate line is a scalable, easy to add onto, and creates a sleek look in any environment, from a permanent retail display to the tradeshow floor." Economical Display Options Whited says one of the beneficial features of the Formulate line of ten- sion fabric structures is that it provides economical display options that can be mixed and matched, and combined to fit large-scale footprints. "Formulate's 10- or 20-foot backwall systems can be used separately or together, and sophis- tication is easily added with the accessory ladders available to fit any size display. Accessory ladders add real estate for mes- saging, counter space, or the ability to mount monitors, transforming a simple backwall into a fully functional selling piece without a hefty price tag. One of the products best-suited to quickly and economically increase the size of an exhibit is the Backwall Connector, which can be situated between two Formulate backwalls to link them with the addition of messaging real estate," she explains. If a client does not want to fully invest in a more expensive 20' x 20' island exhibit initially, Whited adds, the Formulate Fusion Kit 02 is a perfect solution—components can be purchased over time, and added to an inventory. "The inventory of backwalls, counters, hanging signs and fabric structures can be used together for large-scale exhibits, or separately to comprise several smaller spaces," she says. "Mixing and matching graphics, while using the same hardware also provides a budget-conscious way to catch the eye. Formulate's scalability and simple sophistication make it simple to create a compelling exhibit that can be used for multiple purposes, creating a long-term investment," she explains. Another budget-friendly and visually compelling line Orbus offers are Hopup Tension Fabric backwalls. Hopup Tension Fabric Backwalls can be combined easily to create cost-efficient and stunning displays for any environment. (Image courtesy of Orbus Exhibit and Display Group) e most important first step is to narrow down precisely what the client needs their new display to do and nail down their desired delivery date.

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