Sign & Digital Graphics

December '14

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S I G N & D I G I T A L G R A P H I C S • December 2014 • 85 Creating Beautiful Displays Freeman says with their focus on producing display-quality wide-format printing; they first look to simple, low-cost hard- ware solutions that feature the prominent use of graphics. "Popular systems like SnapTube frames with pillowcase fabric graphics, GreatBuy fabric pop-ups, X-style and retract- able banner stands, GroovyWall silicone edge framing sys- tems, and simple sign display hardware offer low price points which allow maximizing graphic size on a budget," Freeman says. "All of these systems are great when a client really just needs quality graphic communication without a lot of other functionality. Most of these systems offer very easy change- out of graphics to make promotion changes cost effective." Modifying Existing Displays Freeman adds that when requirements go beyond simple graphic communi- cation, they often creatively maximize a tight budget by modifying "off-the-shelf" display hardware to fulfill those needs. "An example of this is how we've modified our Streamline fabric counter system to be backlit. By install- ing a lighting system in a low-cost off-the-shelf counter like Streamline, we gave a whole new purpose and appearance to an already existing product. Development and production costs are reduced significantly whenever we can create a new display product like this without starting from scratch." He points out that another real-world example of this was a recent modification they made to their Triangle Tower counter/shelving unit. "Our client, Boom Graphics, needed to maximize product display space for their client, a fishing lure manufacturer. A simple modification of retrofitting 'slat strips' to the Triangle Tower was a very low-cost way to add a significant amount of product display space to an existing system. We avoided the cost of developing and custom manu- facturing a brand new display design, while still completely satisfying the client's real-world needs." Tube Displays and Fabrics Van Velzer reports that tube displays are a big trend in P.O.P. displays and exhibits. "In a sea of cardboard cutouts and PVC displays, tube displays bring a novel look to the industry." he says. "Part of what make tube displays unique is the material we use for them—fabric. Printing graphics on fabric isn't just for clothing or furnishings anymore. With large format digital printing, we are now able to print seam- less custom graphics on varied types of fabrics for widths up to 122 inches. Hollow, lightweight aluminum tube frames are the perfect complement to fabric since there are no sharp edges that could rip the fabric." WS Display recently pro- duced this tube display for a golf store. The fabric hugs the frame, zips shut at the bottom while hidden behind the fabric a slatwall sits horizontally, holding a visible basket protruding the display, almost handling golf balls out to customers walking by. (Images courtesy of WS Display.)

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