Sign & Digital Graphics

December '14

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86 • December 2014 • S I G N & D I G I T A L G R A P H I C S EXHIBIT & DISPLAY He points out that fabric is also more environmentally friendly than PVC, and the price of fabric has come down drasti- cally over recent years, practically com- peting on the same level as PVC. He adds that tube displays are nearly tantamount in cost to retractable banner stands of similar size. Mindful of practicality, the stand is reusable, ready for fresh fab- ric graphics regularly, and the fabric is machine washable on cold water (air dry fabric onto display). "To display merchandise, tube dis- plays have similar benefits to traditional P.O.P. displays and exhibits, but in a more appealing way. Tube displays come with all sorts of accessories such as merchan- dise hooks, hangers and baskets attached to installed slatwalls. What once was a flat display now exudes an enticing 3D effect while concurrently boosting ver- satility," he explains. Van Velzer says they are starting to see more and more fabric and tube displays especially in the retail and restaurant arena. "The stands are easy to set up. They're durable, lightweight and por- table—and easily moved to wherever you choose. You really only have to set them up once in this arena, and get a replacement graphic to change up your image, which is convenient when retail is constantly remerchandising their inven- tory according to changes in fashion and season." He says typically upon entering a store, you'll see tube displays set up front, sort of greeting you. "For instance, we recently produced a tube display for a golf store. They wanted a custom image of a golfer on a green on a sunny day with an attached basket to hold golf balls. How does it work? The fabric hugs the frame, zips shut at the bottom while hid- den behind the fabric a slatwall sits hori- zontally, holding a visible basket protrud- ing the display, almost handing golf balls out to passersby. We're bringing displays to life," Van Velzer concludes. SDG Tips For Creating Compelling and Budget-Minded Displays Beautiful Displays' Freeman offers some general tips for creating an effective low-budget display: • Perform a thorough needs assessment to determine critical display functions, client expectations, and delivery dates. • Use off-the-shelf display products to eliminate development costs. • Consider modifying off-the-shelf products to perform new functions. • Carefully consider life-span and durability requirements and choose the most cost effective suitable products and materials. This 20-foot display by Avalution demonstrates the versatility of Orbus' economical Formulate line. By grouping two vertically curved displays, Avalution created a 20-foot backwall that can easily be separated to create two 10-foot spaces. (Image courtesy of Orbus Exhibit and Display Group)

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