Sign & Digital Graphics

December '14

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A lthough P.O.P. displays and graphics are not a novel idea, they represent a major opportunity for sign shops looking to maximize their revenue. Applications for P.O.P. displays range from hanging banners and soft signage (textiles) to shelf talkers, roll-up dis- plays and banner stands. Typically in demand among the same customer base I n d o o r P. o . P. Techniques and Tips: Producing Indoor P.O.P. Sign makers can capitalize on new media and applications to create eye-catching indoor P.O.P. displays B y E d M c c a r r o n Ed McCarron oversees the Digital Imaging Division for Coveris Advanced Coatings. He is a frequent speaker at industry con- ferences, tradeshows, and conventions and is a mem- ber of various industry trade associations. Elegant window displays for retail provide a softer look and feel that lends itself to the décor of the retail environ- ment. (Image courtesy of David King) EXHIBIT & DISPLAY 88 • December 2014 • S I G n & d I G I T a L G r a P H I c S

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