January '15

For the Business of Apparel Decorating

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96 | PRINTWEAR JA N UA RY 20 1 5 Marc Vila is a national account manager for Pantograms Manufacturing Company. He formerly owned an on- line apparel decorating company, for which he built an e-commerce and shopping cart website in addition to managing apparel design and sales. He can be contacted at 800-872-1555 ext. 218 or B Y M A R C V I L A Y ou've worked hard to get your business to where it is today. Long days turned into some nights and weekends—maybe even a few all-nighters. But this work wasn't in vain. You now run a successful business and may have even invested in more equipment and employees. There's a bal- ance, though. If you want to grow your business, work smarter, not harder. Whether your challenge is achieving growth or getting your weekends back, outsourcing may be the solution for your business. WHY OUTSOURCING? Determining whether you should outsource de- pends on your time, ability, and cash flow. Consider this example: You would like to distribute fliers in the local park during youth sporting events to ad- vertise custom shirts for parents and children. Can you create a flier that reads well and grabs potential customers' attention? Do you have the necessary equipment to print the fliers? Are you available to sell at these events on weekends? We now have three possible outsourcing situa- tions: design, print, and labor. Outsourcing each task is the least time consuming, but it comes with a financial burden. Completing the job yourself could lead to a 20-hour project. Conversely, if you're ca- pable and business is slow, time might be in surplus

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