Northshore Magazine

Jan/Feb 2015

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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140 amaryllis California pepperberry California dahlia French anemone berzelia snowberry cyclamen leaves narcissus "There's rosemary, that's for remembrance. Pray you, love, remember. And there is pansies, that's for thoughts." —Ophelia from William Shakespeare's Hamlet Amy Reed has a penchant for flowers. Having grown up in Merrimac with her grandparents and mother, she loved to spend time in her grandmother's garden and exploring the woodlands. "I am obsessed with old botany and wildflower books and love learning and con - necting with certain flowers after reading about them," she says. "I love the history of flowers, where they origi- nated, and the stories that come along with them." Although flowers are Reed's passion, she eschewed her first love and headed to the concrete jungle of Los Angeles to study fashion. "I thought, 'I can work with flowers when I retire,'" she explains. Reed's fashion career quickly took off in L.A., where she made unu - sual and one-of-a-kind jewelry from recycled materi- als that she would find at flea markets, salvage yards, and antiques shops. "I love bringing these old broken pieces back to life—reinventing them in another form," she notes. "My design style is very organic, almost free-form." Even though Reed was successful as a jewelry designer, she felt she had missed her calling. "A friend asked if I would do the flowers for her wedding, and I was hooked," she notes. Reed decided to move back to the North Shore last year and open up shop in Bev - erly. Her floral design business, Luna Moss, quickly won rave reviews from customers as well as winning a 2014 BONS award. Her designs are fluid, organic, and lyrical. She loves to use natural elements that are part of her life experience. "I grew up playing in the woods, so that contributes to a big part of my floral designs, which are natural and sort of a 'tamed wild,'" she says. "I think the greens in a bouquet are just as important as the vibrant colors themselves—even if it is just the tiniest flower or berry." "If clients mention certain flowers that mean some - thing to them, I'll use them. Otherwise, I mostly go with aesthetics," she explains. The following are her seasonally inspired bridal bouquets. lunamoss.com Winter "I love a white-winter bouquet, but when I saw candy-cane-striped amaryllis, I thought it would be a fun twist. Heavily scented wintergreens mixed in invoke the holiday spirit," notes Reed.

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