ISSUE
#1
SHOW HOURS
Thursday, Jan. 8
Registration: 7 a.m. to 5 p.m.
Tradeshow: 8 a.m. to Noon
1:30 p.m. to 5 p.m.
Friday, Jan. 11
Tradeshow: 9 a.m. to 11 a.m.
TODAY'S SCHEDULE
BREAKOUT SESSIONS
Four separate sessions for chip,
fresh, process and seed sectors.
See Page 10 for details on
individual sessions.
8 a.m. to 9 a.m.
Breakfast in trade show
9 a.m. to 10 a.m.
How to Market to People Who
Are Not Like You: The New
Market Segmentation
FULL SCHEDULE
on page 9
TODAY at a glance
www.spudman.com Thursday, January 8, 2015
Lucky number 7
By Rob Davis, Connel , Washington
Randy Mullen, Pasco, Washington
Co-chairmen, POTATO EXPO 2015 Steering Committee
W
elcome to Orlando. On behalf of the entire
steering committee, we want to extend a warm
Sunshine State welcome to everyone joining us
at POTATO EXPO 2015. is is the largest potato industry
conference and trade show held in North America and
has become a must-attend event for every potato grower.
POTATO EXPO brings together growers, packers,
shippers and value chain members from all over the
world creating the premier event to network and
exchange ideas about the potato industry. POTATO
EXPO makes it easy to walk away with a wealth of
information in just a few days. More than 150 companies
exhibiting in the trade show have the latest technology
and services that your business can use to stay on
agriculture's cutting edge.
Don't miss lunch on ursday with popular
Fox News Sunday host Chris Wallace. e Emmy
Award-winning journalist brings more than 50 years
of broadcast experience and unparalleled access to the
people shaping the American political scene for the
keynote address at the EXPO podium.
Kelly McDonald is an expert in developing marketing
strategies and tactics that allow businesses to reach
increasingly diverse consumers in a meaningful way. You
will not want to miss her insights on what constitutes
diversity today and how to tailor your products and
Spudman Toda
y
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LUCKY
continued on page 5
2015 Show Daily
• Wallace to give keynote address, Page 3
• Trust your instincts, Page 4
INSIDE
Rob Davis Randy Mullen
