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Spudman Today 2015 Day 1

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ISSUE #1 SHOW HOURS Thursday, Jan. 8 Registration: 7 a.m. to 5 p.m. Tradeshow: 8 a.m. to Noon 1:30 p.m. to 5 p.m. Friday, Jan. 11 Tradeshow: 9 a.m. to 11 a.m. TODAY'S SCHEDULE BREAKOUT SESSIONS Four separate sessions for chip, fresh, process and seed sectors. See Page 10 for details on individual sessions. 8 a.m. to 9 a.m. Breakfast in trade show 9 a.m. to 10 a.m. How to Market to People Who Are Not Like You: The New Market Segmentation FULL SCHEDULE on page 9 TODAY at a glance Thursday, January 8, 2015 Lucky number 7 By Rob Davis, Connel , Washington Randy Mullen, Pasco, Washington Co-chairmen, POTATO EXPO 2015 Steering Committee W elcome to Orlando. On behalf of the entire steering committee, we want to extend a warm Sunshine State welcome to everyone joining us at POTATO EXPO 2015. is is the largest potato industry conference and trade show held in North America and has become a must-attend event for every potato grower. POTATO EXPO brings together growers, packers, shippers and value chain members from all over the world creating the premier event to network and exchange ideas about the potato industry. POTATO EXPO makes it easy to walk away with a wealth of information in just a few days. More than 150 companies exhibiting in the trade show have the latest technology and services that your business can use to stay on agriculture's cutting edge. Don't miss lunch on ursday with popular Fox News Sunday host Chris Wallace. e Emmy Award-winning journalist brings more than 50 years of broadcast experience and unparalleled access to the people shaping the American political scene for the keynote address at the EXPO podium. Kelly McDonald is an expert in developing marketing strategies and tactics that allow businesses to reach increasingly diverse consumers in a meaningful way. You will not want to miss her insights on what constitutes diversity today and how to tailor your products and Spudman Toda y [ [ LUCKY continued on page 5 2015 Show Daily • Wallace to give keynote address, Page 3 • Trust your instincts, Page 4 INSIDE Rob Davis Randy Mullen

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