The better the synergy,
the greater the yield.
At the U.S. Potato Board we're building success like never
before. Consumption is up, attitudes continue to improve,
and our customers and consumers are hungry for more. What
tools are we using? A fully integrated marketing model that
leverages the strengths of multiple initiatives to achieve results
no individual program could ever achieve alone.
consumer research
Research is at the base of all the
USPB domestic marketing programs.
Rooted in key consumer insights
and trends, USPB developed five
Potato Seasons that bring to life how
potatoes deliver against consumers'
intrinsic needs during each season.
The seasonal approach provides a
foundation and integrated alignment
for all marketing programs.
Learn more about the United
States Potato Board approach
to domestic marketing.
Contact Meredith Myers:
meredithm@uspotatoes.com
foodservice
marketing
retail
programs
consumer
advertising
public
relations
public
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consumer
research
© 2014 United States Potato Board. All rights reserved.
