Potato Grower

February 2015

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The better the synergy, the greater the yield. At the U.S. Potato Board we're building success like never before. Consumption is up, attitudes continue to improve, and our customers and consumers are hungry for more. What tools are we using? A fully integrated marketing model that leverages the strengths of multiple initiatives to achieve results no individual program could ever achieve alone. retail programs We communicate regularly with the nation's leading retailers to share marketing best practices along with research findings, shopper insights and category trends. Through our Retail Partnership programs, we also work hand-in-hand with selected retailers and their suppliers to create and implement innovative solutions that grow industry sales and profits. Learn more about the United States Potato Board approach to domestic marketing. Contact Meredith Myers: meredithm@uspotatoes.com foodservice marketing retail programs consumer advertising public relations consumer research © 2014 United States Potato Board. All rights reserved.

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